“Her random word generator videos are incredible. The app has the highest engagement rate of the most popular social media platforms, something that works in favour of musicians and artists.Įmily Mackenzie, a fan of Neena Rose, said she sees music on her ‘for you page’ but the only artist she really listens to is Rose. “TikTok is a platform that puts emphasis on engagement and viewer reaction, which makes it a lot easier to get attention from people who really do support and like my music,” she said. She realized TikTok had “serious marketing power.” When Rose began posting on TikTok, she received 13 million views on one video featuring her and some friends. “I have already got so much more out of the app than I ever expected, but hope to gain more fans, rather than followers, and have people love listening to my music and view me as a serious recording artist,” she said in an email interview. She has 875,300 followers, a combined total of 15.3 million likes on her videos and 85,000 monthly listeners on Spotify. Neena Rose, a singer from Hamilton, has been using the platform to build her singing career. The platform is being used to create, promote, and share music by popular artists as well as ones that are just starting out. TikTok‘s impact on the music industry and what songs are hitting the charts is now immense. The song quickly made its way to the top of Spotify’s Viral 50 chart. The song “ Castaways” was released in 2005 but recently went viral on TikTok, with 1.2 million videos using the sound.
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